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Base Concepts
Strategy
Environment
SWOT
Consumer Behavior
Segmentation
Product Mix
New Products
PLC
Promotion
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CRM
Research
Metrics
Ethical
Videos
Career Quiz
All Articles

Base Concepts
Strategy
Environment
SWOT
Consumer Behavior
Segmentation
Product Mix
New Products
PLC
Promotion
Pricing
Services
CRM
Research
Metrics
Ethical
Videos
Career Quiz
All Articles

under-promise over-deliver fallacy

By Geoff Fripp / August 13, 2013

The under-promise over-deliver fallacy

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