Sample SWOT Design for Starbucks Coffee
Strengths for Starbucks
| Effective new product development process |
| Efficient logistics system |
| High service levels |
| Beneficial economies of scale |
| Solid financial reserves |
| Clear value proposition |
| Great customer experience delivered |
| Strong market share |
| High quality products |
| Attractive store design/layout |
| Broad sales area coverage |
| Good bargaining power with suppliers |
| Strong franchisee relationships |
| Global coverage and reach |
| Highly convenient locations |
| Success in entering new markets |
| Broad market appeal |
| High brand awareness |
| Strong brand equity |
| Strong international brand |
Weaknesses for Starbucks
| Mixed quality staff |
| Reliance on a single brand |
| Awkward franchisee relationships |
| Broad competitive set |
| Dynamic competitive landscape |
| Low barriers to entry to the market |
| Many substitute competitive products |
| Significant price-based competition |
Opportunities for Starbucks
| Data mining of our customer database |
| Develop strategic alliances |
| Further develop our sales/service team |
| Develop and implement a CRM program |
| Grow customer loyalty/retention |
| Improve the overall customer experience |
| Add increased product augmentation |
| Develop break-through new products |
| Develop new products for international markets |
| Build relationships with influencers |
| Redesign our key stores/outlets |
| Acquire a competitor’s successful brand |
| Increase our corporate social responsibility image |
| Pursue co-branding opportunities |
| Utilize key sponsorships to broaden our brand |
| Creating more engaging social media content |
| Acquire key competitors |
| Demand for home delivery services |
| Use environmental issues to reduce our cost structure |
Threats for Starbucks
| High staff turnover |
| A disconnected, and less loyal, customer base |
| Changes in consumer spending patterns |
| Consumers becoming more price sensitive |
| Competitors introducing better/improved products |
| Loss of market share |
| Adverse media attention |
| Significant change in consumer behavior |
| New products cannibalizing our existing sales |
| Being too ethnocentric |
| Inability to grow the customer base long-term |
| Increased market fragmentation |
| Poor ratings on review websites |
| Being perceived as slow and outdated |
| Limited corporate social responsibility brand image |
| Poor brand fit to international markets |
| Deteriorating franchisee relationships |
| Growing competitive set |
| Declining economic conditions |
| Home delivery competitors |
Overall SWOT for Starbucks (Image)
About Starbuck’s Strategy
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.
Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
Expect More Than Coffee
We’re not just passionate purveyors of coffee, but everything else that goes with a full and rewarding coffeehouse experience. We also offer a selection of premium teas, fine pastries and other delectable treats to please the taste buds. And the music you hear in store is chosen for its artistry and appeal.
It’s not unusual to see people coming to Starbucks to chat, meet up or even work. We’re a neighborhood gathering place, a part of the daily routine – and we couldn’t be happier about it. Get to know us and you’ll see: we are so much more than what we brew.
We make sure everything we do is through the lens of humanity – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.
Source: Starbucks
