Consumer Behavior of Gen A
Gen A, also known as Generation Alpha, comprises individuals born between 2010 and 2025. This article outlines the consumer behavior of Gen A.
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Main Steps in the Cost-Plus Pricing Formula
In this post, we work through the main steps of the cost-plus pricing formula using a step-by-step example.
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Emotional Appeals in Advertising
Emotional appeals in advertising refer to the strategic use of emotions to capture the attention and influence the behavior of the target audience.
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For and Against of Using Sex Appeals in Advertising
The use of sex appeals in advertising is a well-documented phenomenon that has been prevalent across various industries. Advertisers often leverage sexual imagery or suggestive content to captivate audiences and create a lasting impression.
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Using Fear Appeals in Advertising
Fear appeals in advertising are based on the psychological principle that leveraging fear can trigger emotional responses, leading to action
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For and Against of Using Humor Appeals in Advertising
A well-crafted humorous ad can create an emotional connection, fostering a positive association with the brand and leaving a lasting impression long after the ad is over.
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Supply Chain Management in Marketing
Supply chain management in marketing encompasses the coordination and oversight of all activities involved in sourcing, procurement, production, and logistics, with the primary objective of delivering value to customers while maximizing efficiency and minimizing costs.
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Stimulus-Response Theory in Marketing
Stimulus response theory is a fundamental psychological principle applied in marketing, proposing that an environmental stimulus can directly influence consumer behavior.
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Instrumental and Operant Conditioning
Basics of Instrumental and Operant ConditioningUnderstanding the Core Concepts of Instrumental and Operant ConditioningFirst up – what is conditioning? In psychology, conditioning is a process that attempts to generate specific behavior by controlling variables like rewards and punishments. It sounds complex, but let’s understand it with an easy example.Imagine this; you’re rewarded with ice cream
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Understanding Advertising Wear-out
Advertising wear-out, commonly known as ad fatigue, is a concept where an advertisement loses its impact over time because of overexposure. This means if an ad is displayed repeatedly to the same audience, it could lead to diminished response rates.
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