Can firms be successful without a marketing plan?One of the questions often asked by marketing students is whether or not a company really needs a marketing plan.Certainly by the way that marketing plans are taught at university, one would be forgiven thinking that every business had a documented marketing plan. But this is not always […]
Do all firms need a marketing plan? Find Out More...
The difference between the marketing concept and the promotional eraIn a number of marketing textbooks, one of the topics that they address in chapter 1 is the discussion of different marketing philosophies or concepts – which some marketing textbooks also referred to as marketing eras.Typically there are five different concepts usually discussed in these textbooks,
Video example of the promotional era Find Out More...
Which is the right marketing career option for me?You should read view this article if you have undertaken the marketing career quiz and achieved a score in the mid-range, which would suggest that you are suited to certain aspects of the marketing profession.If you haven’t taken the career quiz – click here to go to
Marketing career options – for the career quiz Find Out More...
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 and 60.Haven’t done the career quiz yet?If you haven’t done the marketing career quiz as
Understanding the marketing career quiz Find Out More...
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 and 60.Remember to take the quiz firstIf you haven’t done the marketing career quiz as
Scoring key for the marketing career quiz Find Out More...
Take the marketing career quizAs a marketing lecturer, here are some of the questions sometimes asked by undergraduate students:Is a marketing career right for me?Should I pursue a marketing major?Am I suited to marketing – will I be successful at it?So if you are thinking about a career in marketing? Then take the marketing career
Marketing career quiz (manual version) Find Out More...
Why the shift to corporate social responsibility (CSR)? And what are the key drivers that have pushed brands to be more socially responsible?
Drivers of Corporate Social Responsibility (CSR) Find Out More...
This article explores the impact of corporate social responsibility and sustainability as an priority on marketing strategies.
Corporate Social Responsibility and Marketing Find Out More...
Tasks that marketers perform in a companyMarketers take several forms – they can be entrepreneurial and own their own business, or they can act as consultants or advisers or work in agencies to help existing companies, or they can work in a marketing role inside a company. In this article I will discuss various tasks
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Is a marketing career for me?Find out today, take the marketing career quiz available on this site.My experience with undergraduate studentsOne of the questions I am often asked by undergraduate students is whether or not they should follow a career in marketing. Often their first exposure to marketing is in marketing principles or marketing 101
Should I pursue a marketing career? Find Out More...
