A sample SWOT analysis for Kellogg’s cerealsKellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry.However, they are facing interesting challenges of a declining market place as consumers become more time-poor, more health-focused, are eating out more, and have more

Where does SWOT analysis fit into a formal strategic or marketing plan?The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and external marketing environment.In particular, we want to look at our assets and capabilities – what’s working

Cruise Line SWOT Analysis ExamplesThe cruising sector in recent years as consumers have started to appreciate the advantages of cruising, as well as the increase in quality of facilities and infrastructure onboard the ships.Here are some possible ideas for a SWOT analysis for a cruise line – remember to pick and choose the ones that