List of Social Factors for PESTLE
Here is a list of ideas and thought-starters to help you build out a list of suitable social factors for your PESTLE analysis.
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List of Economic Factors for PESTLE
Here is a list of ideas and thought-starters to help you build out a list of suitable economic factors for your PESTLE analysis.
List of Economic Factors for PESTLE Find Out More...
List of Political Factors for PESTLE
Here is a list of ideas and thought-starters to help you build out a list of suitable political factors for your PESTLE analysis.
List of Political Factors for PESTLE Find Out More...
Introduction to PESTLE
Letters of PESTLE represent the broad categories of a macro-environmental scan for marketing. PESTLE works with SWOT to help guide strategy. This article outlines the key role of PESTLE analysis.
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How to Use the Free BCG Matrix Template
Using the Free BCG Matrix Excel TemplateThis page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website.Here is a how-to-use video for the free BCG Matrix, and please scroll down for the written step-by-step instructions.How to Use the BCG Matrix Template (Video)How to
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What is a subculture?
One of the key external factors and influences in the study consumer behavior and marketing is culture and subcultures. As indicated by the word, a subculture is a subset of the overall culture.Let’s firstly check out the definitions of culture and subculture and how they are interrelated.What is culture in marketing?Here are three definitions of
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Understanding Opinion Leaders
Defining Opinion LeadersOpinion leaders are those people who are able to influence the purchase decisions of consumers. These consumers will view the opinion leader as having a strong degree of knowledge in regards to the product category or a good understanding of the social acceptability of a specific purchase.Generally, opinion leaders have more influence over
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Difference between Up-selling and Cross-selling
Up-selling is changing the consumer’s decision from a lower priced product to a higher priced product. With cross-selling, we sell additional products or a greater volume of products to the same consumer.
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How to build profits through customers
Customers = a businessA fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers.Therefore, the goal of the marketer is to understand the key opportunities to maximize profitability for the firm (or the brand) over time, and often
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Is a marketing career easy?
Is a marketing career easy?Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics.However, from the point of view of somebody has both practiced and lectured in the area of marketing, I would challenge this perception and
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