Subliminal messages and peripheral persuasion are both concepts related to how individuals can be influenced without their full conscious awareness, yet they operate in different ways and have different implications in the field of psychology and marketing.
Subliminal Messages Find Out More...
Understanding and leveraging the concepts of elastic and inelastic demand can be a powerful tool for marketers.
Using Elastic and Inelastic Demand in Marketing Find Out More...
A market maven is a person who is exceptionally well-informed about the marketplace, including where to get products, how to find the best deals, and general information about the latest trends and available products.
How do Market Mavens differ from Opinion Leaders? Find Out More...
This article covers using the SERVQUAL model to help improve overall service quality for a firm.
Using the SERVQUAL Model Find Out More...
What’s the difference? PR vs Publicity? PR is about maintaining an ongoing positive reputation and relationship with the public, while publicity is about attracting attention in the moment.
Simple Guide: PR vs Publicity Find Out More...
Sponsorships refer to the process of a company supporting an event, organization, or individual, by providing funds, products, or resources.
Sponsorships in Marketing Find Out More...
The McKinsey 7-S model is a strategy tool that consists of seven interconnected elements: Structure, Strategy, Systems, Shared Values, Skills, Style, and Staff.
An Overview of the McKinsey 7-S Model Find Out More...
Find out the differences between Paid, Owned, Shared, Earned (POSE) Media and how marketers can best use them for brand building.
Paid, Owned, Shared, Earned (POSE) Media Find Out More...
Sub-cultures exist within the overall culture but have a pool of distinct members who are united by shared interests, values, backgrounds, lifestyles, demographics, or hobbies.
Understanding Sub-Cultures for Marketers Find Out More...
Agony advertising seeks to gain the attention of consumers by playing off their negative emotions, such as discomfort, anxiety, fear, or depression.
What is Agony Advertising? Find Out More...
