Example SWOT for an Airline
Here are some thought-starter ideas for preparing a SWOT analysis for an airline, where you can pick and choose the ones that best suit your needs and analysis.
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What Is Product Complexity in Adoption of New Products
Product complexity refers to the level of intricacy or difficulty associated with a particular innovation. It can be categorized into three main types: technological complexity, usability complexity, and market complexity.
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What is Diffusion of Innovation?
Explore the five stages of innovation diffusion: awareness, interest, evaluation, trial, and adoption. Discover the characteristics and behaviors of each adopter group, including innovators, early adopters, early majority, late majority, and laggards.
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What is Shrinkflation?
Shrinkflation describes a marketing tactic where the size or quantity of a product decreases while the price remains the same. The main reason why brands use shrinkflation is to maintain their profit margins.
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How to Make Cross-tabs in Excel
Why Build Your Own Excel Cross-tab Template? The real question is why not? There are so many advantages of a tailored cross-tab tool, as opposed to the standard pivot table approach.
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Sales Cannibalization Examples
Find a list of some real-life examples of sales cannibalization, to get a sense of what it is and how cannibalization can impact a brand.
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Reasons to Use Cost-Plus Pricing
Explore the key advantages of cost-plus pricing for businesses. This article outlines why this pricing method is considered simple, flexible, and effective in ensuring profitability, as well as its usefulness for businesses with large product lines.
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Disadvantages of Cost-Plus Pricing
Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
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Free Excel Template for Cost-Plus Pricing
The Marketing Study Guide has developed an easy to use Excel template for cost-plus pricing, which is free to download and does not require any sign-up.
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More Cost-Plus Pricing Examples
This post builds upon the price calculation information provided in Cost-Plus Pricing Formula with Examples, and provides even more calculation examples.
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