As we know, brands are continually exploring strategies to maintain and increase their market share. One powerful strategy is a product line extension, where a brand leverages its existing reputation and customer base to introduce new products under the same umbrella.
The Role of Product Line Extensions Find Out More...
Find out more about the mains stages of the new product process and the different types of new product – plus what it takes to be successful.
Categories of New Products in Marketing Find Out More...
‘Slice of Life’ advertising is a style that aims to depict real-life situations and experiences in advertising campaigns. It focuses on capturing authentic moments that resonate with the target audience.
Slice of Life Advertising Find Out More...
The Halo Effect is a cognitive bias that influences our perception and judgment of a person, brand, or product based on a single positive trait or characteristic.
What is the Halo Effect in Marketing? Find Out More...
The TOWS Matrix is a tool used in strategic planning and decision-making. It provides a structured framework for analyzing an organization’s internal strengths and weaknesses in combination with their external opportunities and threats.
What is the TOWS Matrix? Find Out More...
A situation analysis is an assessment of the internal and external factors that impact a company’s ability to achieve its marketing objectives.
Situation Analysis in Marketing Plans Find Out More...
Explore how the unique characteristics of services marketing shapes the way businesses market services, by looking at intangibility, inseparability, perishability, variability, and heterogeneity.
What are the Unique Characteristics of Services Marketing? Find Out More...
Review an example SWOT analysis for a large chain of pizza stores. A great thought-starter for preparing a tailored SWOT.
Example SWOT Analysis for a Pizza Chain Find Out More...
Product differentiation refers to the process of distinguishing a product or service from its competitors in the market. It involves creating unique features, benefits, or attributes that set a product apart and make it more appealing to customers.
The Importance of Product Differentiation in Marketing Find Out More...
Sales cannibalization refers to a situation where a company’s own products or services compete with each other for market share.
Understanding Sales Cannibalization in Marketing Find Out More...
