Non-profit marketing primarily focuses on promoting an organization’s cause, services, or mission, while traditional consumer marketing is all about promoting products or services to potential and existing customers.
Differences in Not-for-Profit and Consumer Marketing Find Out More...
A firm’s micro-environment consists of actors and factors close to a company that have a direct impact on its ability to serve its customers.
Key Components of a Firm’s Micro-Environment Find Out More...
This article outlines subconscious cues, their influence on customers’ responses, and the ethical implications of their use in marketing.
How Subconscious Cues Impact Buying Decisions Find Out More...
Competitive advantage refers to the strategic edge that a business has over its competitors in the marketplace, allowing it to outperform them and achieve superior performance.
Sustainable Competitive Advantage in Marketing Find Out More...
Creating a timetable that aligns with your marketing objectives can steer your strategies towards success, ensuring that every milestone is met in a timely manner.
Building Your Timetable for a Marketing Plan Find Out More...
A contingency plan in marketing serves as a safety net, allowing businesses to navigate unforeseen challenges, much like a Plan B.
What is a Contingency Plan in a Marketing Plan? Find Out More...
By systematically evaluating their strengths, weaknesses, opportunities, and threats, organizations can develop informed strategies that drive sustainable growth and competitive advantage.
Using SWOT Analysis in Your Marketing Plans Find Out More...
Market analysis involves a systematic examination of market dynamics, including consumer preferences, purchasing behavior, and industry trends. By analyzing market data, businesses can gain a deeper understanding of their target audience, identify opportunities for growth, and anticipate potential challenges.
A Guide to Market Analysis Find Out More...
Qualitative research delves into the nuances of consumer behavior, unraveling the “whys” behind their actions, while quantitative research quantifies and measures data to uncover statistically significant patterns.
Cause marketing, also known as cause-related marketing, is a strategy where a company collaborates with a nonprofit organization or social cause to promote their products or services while simultaneously generating funds or support for the chosen cause.
What is Cause-Related Marketing? Find Out More...
