Self-Concept in Consumer Behavior
Self-concept, in its essence, refers to the collection of beliefs and perceptions that an individual has about themselves.
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About Consumer Dogmatism
Consumer dogmatism refers to the tendency of individuals to adhere rigidly to their beliefs and attitudes regarding products or brands, often resisting change or alternative viewpoints.
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Using SWOT for Your Personal Brand
By conducting a personal SWOT analysis, you can gain valuable insights into your current position and develop a strategic plan for your personal and professional development.
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Core Competencies in Marketing
A core competency refers to the unique set of skills, knowledge, and resources that distinguish a company from its competitors and enable it to deliver superior value to its customers. These competencies form the foundation for a company’s competitive advantage and are essential for long-term success.
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Example SWOT Analysis for Samsung
Here is an example SWOT for Samsung: Strengths in innovation, weaknesses in market reliance, opportunities in emerging tech, and threats from intense competition.
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Example SWOT for Tesco
Here is an example SWOT analysis for Tesco – an ideal thought-starter and list of potential ideas
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A Guide to Porter’s Value Chain
Porter’s Value Chain is a strategic framework developed by Michael Porter that helps businesses analyze and understand the internal activities that contribute to the creation of value for their customers.
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Example SWOT Analysis for Disney
Here is an example SWOT analysis for Disney – an ideal thought-starter and list of potential ideas – great for students
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Understanding B2C vs B2B Markets
B2B transactions tend to be more logical and systematic, while B2C transactions are frequently driven by emotion and personal preferences.
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Understanding Internal Marketing
Internal marketing, essentially, involves engaging and empowering employees by promoting a sense of company knowledge and belongingness.
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