How to Build Brand Equity
Brand equity is built through a combination of the marketing mix factors over time. The development of brand equity should NOT rely on promotional expenditure alone.
How to Build Brand Equity Find Out More...
What is an Early Adopter Consumer?
Early adopters are the trendsetters, the individuals who eagerly embrace new technologies, products, or services before the majority catches on.
What is an Early Adopter Consumer? Find Out More...
What is an Early Majority Consumer?
Unlike early adopters who are driven by the desire for novelty and uniqueness, the early majority prioritizes practicality and real-world benefits.
What is an Early Majority Consumer? Find Out More...
Understanding the Diffusion of Innovation
The diffusion of innovation curve stands as a foundational framework for understanding the dynamics of innovation adoption and diffusion.
Understanding the Diffusion of Innovation Find Out More...
What is an Innovator Consumer and Early Adopters?
Innovator consumers are the trailblazers, the trendsetters always on the lookout for the next big thing, whereas Early Adopters are the savvy individuals who eagerly embrace new products and technologies before the masses catch on.
What is an Innovator Consumer and Early Adopters? Find Out More...
A Guide to Customer Engagement Metrics
Customer engagement metrics provide valuable insights into how customers interact with your brand, products, and services.
A Guide to Customer Engagement Metrics Find Out More...
What is “Noise” in Marketing Communications?
Noise encompasses the extraneous elements that hinder the clear transmission and reception of a brand’s message.
What is “Noise” in Marketing Communications? Find Out More...
Why Do Brands Give Away Free Samples of Their Products?
It’s a chance for customers to experience the product without risk, and for the brand to showcase the value it offers.
Why Do Brands Give Away Free Samples of Their Products? Find Out More...
Why Do Brands Frequently Discount Their Products?
Discounts have a profound psychological impact on consumers. The mere sight of a discounted price tag triggers a sense of urgency and excitement, tapping into the human desire for a good deal.
Why Do Brands Frequently Discount Their Products? Find Out More...
What is Loss Leader Pricing?
Loss Leader Pricing is a strategic method used by retailers to attract customers by offering products at a price lower than their cost.
What is Loss Leader Pricing? Find Out More...