Difference Between a Primary and Secondary Target Market

This video explains the difference between a primary target market and a secondary target market. It is not that the company has a second target market, but a secondary target market is one that is not directly targeted yet the firm's marketing mix is able to fulfill some or most of the consumers' needs. Find more more at... https://www.segmentationstudyguide.com/the-difference-between-primary-and-secondary-target-markets/