Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix?
To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.
This Excel template has been pre-populated with the following list of possible BUSINESS STRENGTHS:
- Brand equity
- Market share
- Customer loyalty
- Innovation + R&D
- Product differentiation
- Logistics/production expertise
- Channel relationships
- Strategic alliances
- Strategic/marketing expertise
- Strong capital + cash flows
- Big data access + usage
- Patents, proprietary software
And other possible ideas for BUSINESS STRENGTHS include:
- Highly adaptive
- Extent of automated systems
- Number/strength of patents
- Customer data
- Economies of scale
- Profit margins
- Cost structure
- Staff skills and expertise
- Overall value proposition
- Customer Relationship Management programs
- Customer loyalty
- Customer satisfaction
- Broad product range
- Product differentiation
- Product leadership
- Global reach
- Number of locations/stores
- Consumer advocacy
- Strategic alliances
- Bargaining power with retailers
- Bargaining power with suppliers
- First-mover advantage
This Excel template has been pre-populated with the following list of possible MARKET ATTRACTIVENESS factors:
- Market size
- Profit margins
- Market growth rate
- Competitive rivalry (if high, give low score)
- Threat of new competition (if high, give low score)
- Threat of disruption (if high, give low score)
- Capital cost to enter (high = good barrier)
- Technology/R+D costs (high = good barrier)
- Innovation required (high = good barrier)
- Power of channel partners (if high, give low score)
- Macroenvironment change (if high, give low score)
- Government regulation (high = good barrier)
And other possible ideas for MARKET ATTRACTIVENESS include:
- Possibilities for economies of scale
- Customer loyalty levels
- Customer switching behavior
- Degree of price in-elasticity
- Degree of price stability
- Options for acquisition
- Threat from shared-economy services
- Degree of online shopping
- Environmental issues
- Extent/power of stakeholders
- Economic risk
- Government risk
- Shifts in technology
- Market stability
Further Information
Free download of the GE matrix maker for Excel
