In this video, you will learn how to make a BCG matrix on Excel from start to finish.
Alternatively there is a free Excel template available for download on this site that automates the process for you.
About The Author
Geoff Fripp
Geoff Fripp is a highly experienced marketing lecturer, a published textbook author, and has had an extensive corporate career in marketing. He has taught marketing at all levels for more than 20 years across ten different Australian universities, and has held senior marketing roles at six firms, primarily in the financial services sector.
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