The following is a list of possible brand touchpoints for Apple. Brand touchpoints are a key aspect of understanding the customer journey and creating a customer journey map. In recent years, Apple has become one of the strongest brands in the world.
Understanding brand touch points and customer journey mapping a helpful techniques to understand how Apple’s brand equity grew tremendously in recent years.
Contents
Examples of brand touchpoints for Apple
Ownership brand touchpoints examples
- Owning an Apple product – such as an iPod or iPhone or iPad
- Using Apple iTunes
- Using an Apple product at school or at University
Observation brand touchpoints examples
- Having a family member or friend owning an Apple product
- Seeing characters use Apple products on TV or in movies
- Being aware of celebrities who utilize Apple products
- Reading the book about Steve Jobs or seeing the associated movie
Word-of-mouth brand touchpoints examples
- Having a family member or friend discuss/recommend the Apple brand
- Reading of the Apple brand by other consumers on social media and/or on YouTube
Retailer brand touchpoints examples
- Visiting the Apple Store is another brand touchpoint
- Exposure to any store that sells Apple products – such as electronics stores and approved Apple resellers
- Reading any media stories – either mainstream media, or from bloggers – about Apple
Advertising/communications brand touchpoints examples
- Exposure to any form of Apple advertising
- Exposure to any in-store promotional material for Apple products
- Exposure to any competitive advertising where they may compare themselves to Apple – such as Samsung advertising
- Visiting the Apple website
- Visiting any Apple social media pages
Personal selling brand touchpoints examples
- Discussing Apple products with a retail salesperson – either in an official Apple store or at an independent retailer
