This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.
SWOT Analysis for Apple
Strengths
- Product leadership
- High quality products
- Easy-to-use products
- Superior product design
- Effective new product development process
- Ability to leap-frog competitor’s technology
- Highly innovative
- IT/software expertise
- High profit margins
- Solid financial reserves
- Good corporate culture
- High quality staff
- Strong R&D expertise and team
- Strong brand equity
- Consumer “love” for the brand
- Perceived as the market leader
- Strong share-of-customer
- Global coverage and reach
- Successful international expansion
- Good bargaining power with suppliers
Weaknesses
- Product-centric strategy
- Limited product range
- Many product gaps
- Reliance on a single brand
- Many emerging new entrants
- Strong existing competitors
Opportunities
- Use capital to invest in new ventures
- Add more product line extensions
- Broaden our product range to offer multiple price points
- Extend our brand into new areas (brand extension)
- Leap-frog competitor’s technology
- Increase margins for our patent-protected products
- Increase our corporate social responsibility image
- Aggressively challenge new players
Threats
- Product piracy
- Government de/regulation
- Economic downturn
- Many emerging new entrants
- Industry price-war
- Competitors targeting our product gaps
- Competitors introducing break-through new products
- Inability to grow the customer base long-term
- New products cannibalizing our existing sales
- Changes in consumer spending patterns
Also see the SWOT example for a bank
