In this article, we will look at the relationship between a brand’s value proposition, their unique selling proposition (USP), and the brand’s positioning. These are three interrelated concepts that consumers rely upon when making their choices and decisions.
Unique Selling Proposition and Positioning Find Out More...
What’s the difference? PR vs Publicity? PR is about maintaining an ongoing positive reputation and relationship with the public, while publicity is about attracting attention in the moment.
Simple Guide: PR vs Publicity Find Out More...
Sub-cultures exist within the overall culture but have a pool of distinct members who are united by shared interests, values, backgrounds, lifestyles, demographics, or hobbies.
Understanding Sub-Cultures for Marketers Find Out More...
The Country-of-Origin Effect is where the customer attitude’s towards a product is shaped by the geographical origin of the brand or product.
Country-of-Origin Effects in Marketing Find Out More...
A niche market is a subset of a larger market that focuses on a specific group of customers with unique preferences, needs, and characteristics.
What is Niche Marketing? Find Out More...
Outlining the key buyer persona sections involves gathering and analyzing information about your ideal customer. This helps in tailoring marketing strategies to meet the specific needs, behaviors, and concerns of different segments of your audience
Buyer Persona Sections Find Out More...
Here are four example Buyer Personas for Variety Seeking consumers. Ideal as a thought starter for your own buyer persona design.
Example Buyer Personas for Variety Seekers Find Out More...
Baby Boomers, Gen X, Gen Y, and Gen Z represent unique, and sometimes conflicting, demographics in terms of their preferences, habits, and purchasing decisions.
Baby Boomers, Gen X, Gen Y and Gen Z Find Out More...
Baby Boomers, the generation born between 1946 and 1964, continue to play a significant role in the consumer market. Understanding their consumer behavior characteristics is crucial for businesses looking to capture this lucrative demographic.
Consumer Behavior of Baby Boomers Find Out More...
The Gen X generation grew up during a time of significant cultural change, experiencing the rise of technology and witnessing the economic shifts of the 1980s and 1990s. These experiences have shaped their consumer behavior in distinct ways.
Consumer Behavior of Gen X Find Out More...
