What is the Role of a Logo?
A logo is not just a symbol; it’s the face of a brand, the visual embodiment of its identity, values, and promises.
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What are Slotting Allowances?
Slotting allowances, also known as slotting fees, are fees paid by manufacturers to retailers as a kind of compensation for the shelf space allocated to their products.
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What is Push Money?
Push Money, often referred to as “SPIFF” (Sales Promotion Incentive Fund), is a form of incentive or bonus offered to sales employees or channel partners to motivate them to prioritize the promotion and sales of specific products or services.
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The Main Roles of Product Packaging in Marketing
Product packaging is much more than just a protective covering for products. It serves as a crucial marketing tool that can influence consumer perceptions, behaviors, and purchasing decisions.
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What is Out-of-Home Advertising?
Out-of-Home (OOH) advertising refers to any form of advertising that reaches the consumer while they are outside their home.
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What is “Noise” in Marketing Communications?
Noise encompasses the extraneous elements that hinder the clear transmission and reception of a brand’s message.
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Why Do Brands Give Away Free Samples of Their Products?
It’s a chance for customers to experience the product without risk, and for the brand to showcase the value it offers.
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Why Do Brands Frequently Discount Their Products?
Discounts have a profound psychological impact on consumers. The mere sight of a discounted price tag triggers a sense of urgency and excitement, tapping into the human desire for a good deal.
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What is Cause-Related Marketing?
Cause marketing, also known as cause-related marketing, is a strategy where a company collaborates with a nonprofit organization or social cause to promote their products or services while simultaneously generating funds or support for the chosen cause.
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What is Ambush Marketing?
Ambush marketing is a marketing tactic where a brand associates itself with a major event or a competitor’s marketing efforts without officially sponsoring the event or obtaining permission.
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