What is Product Differentiation?
Product differentiation refers to the unique attributes and features that distinguish a product from its competitors.
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Difference Between a Family Brand and an Individual Brand?
A family brand represents a collection of related products or services under one overarching brand identity, while an individual brand stands alone, representing a single product or service.
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What are Private Label Brands?
This article aims to explore the evolution, advantages, and impact of private label brands, shedding light on their growing significance in the retail landscape.
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How to Build Brand Equity
Brand equity is built through a combination of the marketing mix factors over time. The development of brand equity should NOT rely on promotional expenditure alone.
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What are New-to-the-World Products?
Effective marketing plays a key role in the successful introduction of new-to-the-world products, given the novelty and distinctiveness of these offerings.
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Crafting a Distinctive Brand Personality
This article explores the key elements of brand personality, discusses the difference between brand personality and brand positioning, and highlights the significance of authenticity in brand personality.
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Using SWOT for Your Personal Brand
By conducting a personal SWOT analysis, you can gain valuable insights into your current position and develop a strategic plan for your personal and professional development.
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What is a Product in Marketing?
When we think of ‘products’ in a marketing context, the first things that typically come to mind are tangible items – physical goods that one can touch and feel. However, marketing is not confined to only these kinds of items.
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What is Paid, Owned, and Earned Media?
This article provides a great introduction and overview paid, owned and earned media and how they need to work together for successful marketing communications.
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The Role of Product Line Extensions
As we know, brands are continually exploring strategies to maintain and increase their market share. One powerful strategy is a product line extension, where a brand leverages its existing reputation and customer base to introduce new products under the same umbrella.
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