Using Elastic and Inelastic Demand in Marketing
Understanding and leveraging the concepts of elastic and inelastic demand can be a powerful tool for marketers.
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Main Steps in the Cost-Plus Pricing Formula
In this post, we work through the main steps of the cost-plus pricing formula using a step-by-step example.
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Why Do Brands Frequently Discount Their Products?
Discounts have a profound psychological impact on consumers. The mere sight of a discounted price tag triggers a sense of urgency and excitement, tapping into the human desire for a good deal.
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What is Loss Leader Pricing?
Loss Leader Pricing is a strategic method used by retailers to attract customers by offering products at a price lower than their cost.
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What is Shrinkflation?
Shrinkflation describes a marketing tactic where the size or quantity of a product decreases while the price remains the same. The main reason why brands use shrinkflation is to maintain their profit margins.
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Reasons to Use Cost-Plus Pricing
Explore the key advantages of cost-plus pricing for businesses. This article outlines why this pricing method is considered simple, flexible, and effective in ensuring profitability, as well as its usefulness for businesses with large product lines.
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Disadvantages of Cost-Plus Pricing
Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
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Free Excel Template for Cost-Plus Pricing
The Marketing Study Guide has developed an easy to use Excel template for cost-plus pricing, which is free to download and does not require any sign-up.
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More Cost-Plus Pricing Examples
This post builds upon the price calculation information provided in Cost-Plus Pricing Formula with Examples, and provides even more calculation examples.
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Cost-Plus Pricing Formula with Examples
In this article we look at the formula for cost-plus pricing and provide example calculations, plus we provide a free cost-plus pricing Excel template for download.
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