Supply chain management in marketing encompasses the coordination and oversight of all activities involved in sourcing, procurement, production, and logistics, with the primary objective of delivering value to customers while maximizing efficiency and minimizing costs.
Supply Chain Management in Marketing Find Out More...
Channel conflict occurs in a distribution channel when there’s a clash of interests among channel members. This conflict typically arises when manufacturers bypass the traditional distribution channels and sell their products directly to consumers, often at lower prices
Channel Conflict in Marketing Find Out More...
What is the Main Role of Wholesalers? Wholesalers act as intermediaries between manufacturers and retailers, bridging the gap in the distribution process. Their primary function revolves around purchasing goods in bulk from manufacturers and selling them in smaller quantities to retailers.
What is the Main Role of Wholesalers? Find Out More...
Slotting allowances, also known as slotting fees, are fees paid by manufacturers to retailers as a kind of compensation for the shelf space allocated to their products.
What are Slotting Allowances? Find Out More...
Push Money, often referred to as “SPIFF” (Sales Promotion Incentive Fund), is a form of incentive or bonus offered to sales employees or channel partners to motivate them to prioritize the promotion and sales of specific products or services.
What is Push Money? Find Out More...
This article provides an overview of non-store retailing, offering insights into its forms, impact on consumer behavior, and strategies for success.
What is Non-Store Retailing? Find Out More...
