What is a Market Insight?
A market insight is the culmination of research, data analysis, and consumer understanding that provides businesses with actionable information about their target market.
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Key Metrics for Direct Marketing
The goal of direct marketing is to generate a direct response from the audience, whether it’s making a purchase, signing up for a newsletter, or requesting more information.
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Key Metrics for Customer Lifetime Value
Customer lifetime value refers to the total worth a customer brings to a company throughout their entire relationship with the brand. By analyzing key metrics associated with CLV, businesses can gain valuable insights into customer behavior, purchasing patterns, and future revenue potential.
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Social Media Sentiment Analysis
What is Social Media Sentiment Analysis?In today’s digital age, social media plays a significant role in shaping public opinion. The sheer volume of comments, tweets, and posts can be overwhelming, making it impossible for brands to manually sift through and analyze them all.That’s where social media sentiment analysis comes into play. This powerful tool enables
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Main Steps in the Cost-Plus Pricing Formula
In this post, we work through the main steps of the cost-plus pricing formula using a step-by-step example.
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A Guide to Customer Engagement Metrics
Customer engagement metrics provide valuable insights into how customers interact with your brand, products, and services.
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A Guide to Market Analysis
Market analysis involves a systematic examination of market dynamics, including consumer preferences, purchasing behavior, and industry trends. By analyzing market data, businesses can gain a deeper understanding of their target audience, identify opportunities for growth, and anticipate potential challenges.
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How to Run Focus Groups in Marketing
Focus groups are a powerful tool that marketers can use to gain valuable insights into consumer behavior and preferences. By leveraging the collective wisdom of a small group of individuals, marketers can make more informed decisions and develop more effective marketing strategies.
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How to Make Cross-tabs in Excel
Why Build Your Own Excel Cross-tab Template? The real question is why not? There are so many advantages of a tailored cross-tab tool, as opposed to the standard pivot table approach.
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Reasons to Use Cost-Plus Pricing
Explore the key advantages of cost-plus pricing for businesses. This article outlines why this pricing method is considered simple, flexible, and effective in ensuring profitability, as well as its usefulness for businesses with large product lines.
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