For those people familiar with the BCG matrix, you should recall that the horizontal axis measures relative market share. And this factor is the more important of the two dimensions in the model.
Market Share in the BCG Matrix Find Out More...
It would be a mistake for a firm to rely upon one market share measure only. Assuming that the firm has access to competitive sales information, then a variety of market share metrics should be calculated and reviewed.
Variations of Market Share Find Out More...
Market share is an easy metric to calculate provided you have access to unit and revenue sales. Here are some examples, and grab the free market shares Excel template as well.
Examples for Calculating Market Shares Find Out More...
Price premium refers to the brand’s price to the consumer relative to a key competitors price or relative to the average price charged in the marketplace. There are two ways to calculate price premium, depending upon whether or not we have access to market share information.
Price Premium Index Find Out More...
Did you know that market share is made up of three underlying components? The factors are share of customer, penetration share and usage index. Find out more!
Decomposing Market Share Find Out More...
Market share is a measure of how the brand/firm is performing relative to its competition.
Market Shares: Overview and Formulas Find Out More...
