The terms of marketing metrics and analytics are often used interchangeably, but they do refer to slightly different concepts. Find out what they are and how they differ.
Difference between Marketing Metrics and Analytics Find Out More...
When it comes to marketing, we have two main objectives: to understand what works and how and when it works, and to explain and demonstrate our performance.
Why We Need to Use Marketing Metrics Find Out More...
When calculating market shares a decision needs to be made of whether to monitor relative market shares based upon unit sales or based upon revenue share?
Should I Use Unit or Revenue Market Shares? Find Out More...
Relative Market Share (RMS) is a measure of a company’s performance in comparison to its competitors. It is calculated by dividing a company’s own market share by the market share of its largest competitor.
Using Market Share to Track Competitors Find Out More...
Why should marketers review relative market shares? Let’s find out why relative market shares are often a more insightful metric than ‘normal’ market shares.
Why Use Relative Market Share? Find Out More...
The Herfindahl-Hirschman index (HHI) is a measure of market concentration. It is calculated by squaring each of the market shares.
Market Concentration and the Herfindahl-Hirschman Index Find Out More...
This article details the formulas and calculations required to construct the BCG matrix, namely Relative Market Share and Market Growth Rate.
BCG Matrix Formulas Find Out More...
It would be a mistake for a firm to rely upon one market share measure only. Assuming that the firm has access to competitive sales information, then a variety of market share metrics should be calculated and reviewed.
Variations of Market Share Find Out More...
Price premium refers to the brand’s price to the consumer relative to a key competitors price or relative to the average price charged in the marketplace. There are two ways to calculate price premium, depending upon whether or not we have access to market share information.
Price Premium Index Find Out More...
