Net Promoter Score (NPS) is a highly popular loyalty metric that companies use to gauge how likely their customers are to recommend their products or services.
Net Promoter Score vs. Customer Satisfaction Find Out More...
Probability sampling is a method where every member of a particular group or population has an equal chance of being selected for a marketing research study.
Probability Sampling in Market Research Find Out More...
Simply put, big data refers to the enormously large amounts of data collected every day, which can be analyzed to reveal patterns, trends, and associations.
Big Data and Marketing Find Out More...
The GE Matrix model provides an analytical approach to portfolio management, helping businesses prioritize their product lineup in terms of market attractiveness and business unit strength.
The GE Matrix Model: A Beginner’s Guide Find Out More...
Social listening in marketing is a strategy that involves monitoring and analyzing digital conversations about a brand, product, industry, or competitors across various social media platforms and online forums
What is Social Listening in Marketing? Find Out More...
The situation analysis section of a marketing plan is a critical component that provides an in-depth understanding of the current business environment in which a company operates.
Situation Analysis in Marketing Plans Find Out More...
Here is an example Porter’s five forces model for the airline industry. It is designed as a helpful thought starter for your further analysis.
Example Porter’s Five Forces Model: Airline Industry Find Out More...
Here is an example Porter’s five forces model for the fast food industry. It is designed as a helpful thought starter for your further analysis.
Example Porter’s Five Forces Model: Fast Food Industry Find Out More...
With the advent of big data, marketers have an unprecedented opportunity to understand their customers on a deeper level and tailor their campaigns accordingly.
How Can Marketers Use Big Data? Find Out More...
Top-of-mind recall refers to the brands or products that come to a person’s mind instinctively when a certain category is mentioned. It is the first brand that pops into a consumer’s head without any prompting or cues
Top-of-mind, Aided, and Unaided Recall Metrics Find Out More...
