How to build profits through customers

Customers = a businessA fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers.Therefore, the goal of the marketer is to understand the key opportunities to maximize profitability for the firm (or the brand) over time, and often

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List of Business Strength and Market Attractiveness Factors

Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix?To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.This Excel template has been pre-populated with the following list of possible BUSINESS STRENGTHS:Brand equityMarket shareCustomer loyaltyInnovation +

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SWOT Analysis Ideas for Kellogg’s Cereals

A sample SWOT analysis for Kellogg’s cerealsKellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry.However, they are facing interesting challenges of a declining market place as consumers become more time-poor, more health-focused, are eating out more, and have more

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Possible SWOT Ideas for a FinTech Start-up

SWOT Analysis Example for a FinTechFinTechs have become very common in recent years, but also have the challenge of having a fast-growing competitive set and the need to create business relationships as the majority of their customers are businesses.Financial technology companies leverage the opportunities in a fast-moving tech world, but that also creates threats as

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