In this video, you will learn how to make a BCG matrix on Excel from start to finish.Alternatively there is a free Excel template available for download on this site that automates the process for you.

The BCG matrix is often included in strategy and marketing textbooks. It is often presented because it is a very simple model for students to understand and highlights the relationship between competitive strengths and market opportunities – which is a fundamental aspect of strategy development.However the model was developed in 1968 primarily for the benefit

There are relatively few calculations required in order to construct effective BCG matrix. Probably the most difficult decision is to define the market – as there are often numerous ways of defining the market, as is further discussed below.In terms of constructing the BCG matrix after the market definition, there are two calculations required, namely

Introduction to the BCG matrixThe BCG matrix was developed by the Boston Consulting Group in 1968. It is a portfolio matrix tool and is designed for larger companies to map, compare and analyze their existing business divisions (strategic business units) or sets of products.The Boston Consulting Group matrix is also known as the growth/share matrix

Using the BCG matrix for portfolio analysisOne of the prime uses of the BCG matrix is for portfolio analysis – that is, to ensure that the overall company has an appropriate mix of business units and/or product in its overall portfolio.In this article on the BCG matrix and portfolio analysis, both good and poor portfolios

Download the Free Excel template for the BCG MatrixThe BCG Matrix was developed many years ago to help large corporations make investment decisions in regards to their business portfolios and brands. It is a concept that is included in many modern-day marketing and strategy textbooks.The Marketing Study Guide offers a free BCG Matrix Excel template that is