Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix?To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.This Excel template has been pre-populated with the following list of possible BUSINESS STRENGTHS:Brand equityMarket shareCustomer loyaltyInnovation +

 It should be remembered that the economic conditions and key business goals have changed substantially since the BCG matrix was initially developed in the late 1960s. As a result, a slight redesign of the matrix is probably required to make it more usable and logical to today’s business world.Design of the X axis/relative market shareThe

One of the challenges with the design of the BCG matrix is the decision of what values to place the axes in order to create the four quadrants.Unlike as suggested in other areas of the Internet, these four quadrants do not have to be equal in size. For example, there is one video online that

The details on the analysis approach to the BCG matrix have been expanded to the full menu – or use the search box.