Physical evidence embraces all corporate tangibles that customers perceive through their senses—sight, sound, touch, taste, smell. In essence, it forms the service environment in which the service is offered and delivered; setting the stage for the experience that is delivered.
Understanding Physical Evidence in the 7Ps Marketing Mix Find Out More...
Explore how the unique characteristics of services marketing shapes the way businesses market services, by looking at intangibility, inseparability, perishability, variability, and heterogeneity.
What are the Unique Characteristics of Services Marketing? Find Out More...
Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
Disadvantages of Cost-Plus Pricing Find Out More...
Is a marketing career easy?Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics.However, from the point of view of somebody has both practiced and lectured in the area of marketing, I would challenge this perception and
Is a marketing career easy? Find Out More...
About the Customer Journey Map TemplateThis free customer journey map template is designed to quickly and easily build relatively detailed maps for multiple brand personas. Customer journey maps are an effective way of identifying how potential customers make their way to your brand and ultimately become loyal advocates.Download the free template here… customer-journey-map-Excel-templateThe template gives
Free Customer Journey Map Excel Template Find Out More...
While the net promoter score has become widely used, it is likely to have limited value and be used with care. This article outlines The Case Against NPS in a Nutshell.
Concerns with The Net Promoter Score (NPS) Find Out More...
Are you looking to improve brand awareness? Find a list of over 40 tactical ideas to enhance the awareness of your brand.
How to Improve Brand Awareness Find Out More...
The terms of marketing metrics and analytics are often used interchangeably, but they do refer to slightly different concepts. Find out what they are and how they differ.
Difference between Marketing Metrics and Analytics Find Out More...
In addition to driving profits, pricing has a key role in the marketing mix and overall positioning.
The Role of Price in Marketing Find Out More...
What are the steps in the basic marketing process? As you probably know, the purpose of marketing activities is to create value for consumers and to deliver ongoing profitability (or other success metric) for the firm as a result. Marketing should be a win-win situation for both the firm (or organization) and its customers.Steps in
The Marketing Process Find Out More...
