Demarketing, a strategy originally used to limit demand for products in short supply, has evolved into a versatile marketing tool. Today, it helps businesses align consumer behavior with environmental goals, mitigate reputational risks, or safeguard premium brand positioning
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While both CSAT and CSI are used to gauge how well a company is meeting customer expectations, they differ in scope, methodology, and purpose. In this article, we explore these differences to give you a good basic understanding for your marketing toolkit.
Understanding CSAT and CSI in Marketing Find Out More...
In this article, we will look at the relationship between a brand’s value proposition, their unique selling proposition (USP), and the brand’s positioning. These are three interrelated concepts that consumers rely upon when making their choices and decisions.
Unique Selling Proposition and Positioning Find Out More...
Net Promoter Score (NPS) is a highly popular loyalty metric that companies use to gauge how likely their customers are to recommend their products or services.
Net Promoter Score vs. Customer Satisfaction Find Out More...
Whether you’re considering a change or just starting out, find out whether a marketing career is right for you.
Is a Marketing Career the Right Fit for You? Find Out More...
The societal marketing concept goes beyond traditional marketing approaches by aiming to fulfill the needs and desires of customers while also addressing societal issues and long-term sustainability.
What is the Societal Marketing Concept? Find Out More...
A market insight is the culmination of research, data analysis, and consumer understanding that provides businesses with actionable information about their target market.
What is a Market Insight? Find Out More...
Product differentiation refers to the unique attributes and features that distinguish a product from its competitors.
What is Product Differentiation? Find Out More...
A core competency refers to the unique set of skills, knowledge, and resources that distinguish a company from its competitors and enable it to deliver superior value to its customers. These competencies form the foundation for a company’s competitive advantage and are essential for long-term success.
Core Competencies in Marketing Find Out More...
B2B transactions tend to be more logical and systematic, while B2C transactions are frequently driven by emotion and personal preferences.
Understanding B2C vs B2B Markets Find Out More...
