Big Data and Marketing
Simply put, big data refers to the enormously large amounts of data collected every day, which can be analyzed to reveal patterns, trends, and associations.
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Paid, Owned, Shared, Earned (POSE) Media
Find out the differences between Paid, Owned, Shared, Earned (POSE) Media and how marketers can best use them for brand building.
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What is Social Listening in Marketing?
Social listening in marketing is a strategy that involves monitoring and analyzing digital conversations about a brand, product, industry, or competitors across various social media platforms and online forums
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Using Fear Of Missing Out in Marketing
FOMO, or the Fear Of Missing Out, is a powerful psychological phenomenon that drives us to want to be part of something exciting or important.
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Main Direct Marketing Tools
The main direct marketing tools include emails, direct mail, SMS, telemarketing, direct response advertising, and other media channels.
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What are Retargeting Ads?
Retargeting ads are a powerful marketing tool used by businesses to reconnect with website visitors who didn’t convert into customers on their initial visit.
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The Role of the Zeigarnik Effect in Marketing
The Zeigarnik Effect, named after psychologist Bluma Zeigarnik, relates to our tendency to remember incomplete tasks more than those we have completed.
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Why is User-Generated Content Important in Marketing?
Unlike traditional marketing where brands solely control the messaging, user-generated content allows consumers to take the spotlight and share their authentic experiences.
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Vicarious Learning in Consumer Behavior
Vicarious learning refers to the process by which individuals observe the behavior and experiences of others and learn from them.
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