Free download of the customer lifetime value Excel template

Customer Relationship Management, Metrics / By

 If you need a customer lifetime value calculation, then a free Excel spreadsheet template is available for download here… free clv template downloadHow to use the customer lifetime value Excel templateWhen you open the spreadsheet, it should look like this…You should notice that the steps are clearly labelled in yellow and that there are only […]

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Understanding customer lifetime value (CLV)

Customer Relationship Management, Metrics / By

 Customer lifetime value or CLV is a key marketing metric that is primarily used in relationship marketing oriented organizations. In simple terms, it is the profit attributable to an individual customer during their time as a customer with the organization.Customer lifetime value has three main components:The acquisition cost of customerThe annual profit of customerAnd the

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