Motivation in consumer behavior is what drives a customer to seek, select, and purchase a particular product or service.

Classical conditioning plays a critical role in impulse buying. By striking the right balance between conditioned stimuli and desired consumer responses, marketers can foster beneficial relationships with consumers and encourage healthy purchase behaviors.

Self-image refers to the way individuals perceive themselves, encompassing their beliefs, attitudes, and values.

Self-concept, in its essence, refers to the collection of beliefs and perceptions that an individual has about themselves.

Consumer dogmatism refers to the tendency of individuals to adhere rigidly to their beliefs and attitudes regarding products or brands, often resisting change or alternative viewpoints.

This article outlines subconscious cues, their influence on customers’ responses, and the ethical implications of their use in marketing.