Consumer dogmatism refers to the tendency of individuals to adhere rigidly to their beliefs and attitudes regarding products or brands, often resisting change or alternative viewpoints.
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B2B transactions tend to be more logical and systematic, while B2C transactions are frequently driven by emotion and personal preferences.
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This article outlines subconscious cues, their influence on customers’ responses, and the ethical implications of their use in marketing.
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Focus groups are a powerful tool that marketers can use to gain valuable insights into consumer behavior and preferences. By leveraging the collective wisdom of a small group of individuals, marketers can make more informed decisions and develop more effective marketing strategies.
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This article provides a simple overview of the segmentation, targeting, differentiation and positioning process in marketing – which is a fundamental component in any marketing strategy.
Understanding Segmentation, Targeting, Differentiation, and Positioning Process Find Out More...
When considering consumer behavior and how and why consumer make decisions, marketers will sometimes consider aspects of psychoanalytic theory and personality types and traits to help provide insights into individual motivations and drives.
Psychoanalytic Theory of Personalities Find Out More...
‘Slice of Life’ advertising is a style that aims to depict real-life situations and experiences in advertising campaigns. It focuses on capturing authentic moments that resonate with the target audience.
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The Halo Effect is a cognitive bias that influences our perception and judgment of a person, brand, or product based on a single positive trait or characteristic.
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Product complexity refers to the level of intricacy or difficulty associated with a particular innovation. It can be categorized into three main types: technological complexity, usability complexity, and market complexity.
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Explore the five stages of innovation diffusion: awareness, interest, evaluation, trial, and adoption. Discover the characteristics and behaviors of each adopter group, including innovators, early adopters, early majority, late majority, and laggards.
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