In this article, we will delve into the perceptual process and explore how it plays a fundamental role in shaping consumer perceptions, attitudes, and preferences.
What is the Perceptual Process in Consumer Behavior? Find Out More...
There are two widely acknowledged routes to persuasion, the central and peripheral routes, which are important for communication strategies.
Central and Peripheral Routes Find Out More...
The Elaboration Likelihood Model (ELM) is a psychological theory used to explain how persuasion works.
The Elaboration Likelihood Model Find Out More...
The Heuristic-Systematic Model (HSM) of persuasion is a theory that explains how people process information and make decisions.
Heuristic-Systematic Model of Persuasion Find Out More...
Consumer attitudes and beliefs are the perceptions or viewpoints that consumers have towards a product or service.
Consumer Attitudes and Beliefs Find Out More...
The extended decision process involves several stages, from recognizing a need or problem to evaluating alternatives and finally making a decision.
The Extended Decision Process Find Out More...
The limited decision process is characterized by a simplified evaluation of alternatives and a reliance on heuristics, or mental shortcuts, rather than extensive research and information gathering.
The Limited Decision Process in Consumer Behavior Find Out More...
Some firms are successfully using rewards to drive loyalty as rewards can help establish long-term customer loyalty by offering additional value beyond the intrinsic qualities of a product or service.
Using Rewards to Drive Loyalty Find Out More...
High involvement purchases require careful consideration and a significant investment of time, money, or effort. Low involvement purchases are usually routine and necessitate minimal research or thought.
High and Low Involvement Purchases Find Out More...
A market insight is the culmination of research, data analysis, and consumer understanding that provides businesses with actionable information about their target market.
What is a Market Insight? Find Out More...
