Buyer Decision Process Archives

Free Customer Journey Map Excel Template

Buyer Decision Process, Customer Satisfaction, Promotion Concepts, Services Marketing / By Geoff Fripp

About the Customer Journey Map TemplateThis free customer journey map template is designed to quickly and easily build relatively detailed maps for multiple brand personas. Customer journey maps are an effective way of identifying how potential customers make their way to your brand and ultimately become loyal advocates.Download the free template here… customer-journey-map-Excel-templateThe template gives […]

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Hierarchy of effects model

Buyer Decision Process, Consumer Behavior / By Geoff Fripp

Hierarchy of effectsThis is a marketing model designed to demonstrate how a consumer transitions from being unaware of a brand, to forming attitudes and understanding of that brand, to ultimately becoming an end customer.There are many versions of this hierarchy of effects model found in textbooks, but let’s start with a very basic three-step model

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Hierarchy of effects model and share of hearts

Buyer Decision Process, Consumer Behavior, Metrics / By Geoff Fripp

Hierarchy of effects model and share of minds and share of heartsThere are numerous hierarchy of effects models that are covered in marketing literature. Probably the most common one was developed in 1961 and is a six stage model usually included in a Philip Kotler marketing textbook. The following diagram is an expansion of the

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