How to Build Brand Equity
Brand equity is built through a combination of the marketing mix factors over time. The development of brand equity should NOT rely on promotional expenditure alone.
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What is Loss Leader Pricing?
Loss Leader Pricing is a strategic method used by retailers to attract customers by offering products at a price lower than their cost.
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Understanding Porter’s Five Forces Model
Porter’s Five Forces Model is built around five key forces that shape the competitive intensity and attractiveness of an industry.
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What are New-to-the-World Products?
Effective marketing plays a key role in the successful introduction of new-to-the-world products, given the novelty and distinctiveness of these offerings.
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Example SWOT Analysis for Samsung
Here is an example SWOT for Samsung: Strengths in innovation, weaknesses in market reliance, opportunities in emerging tech, and threats from intense competition.
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Example SWOT for Tesco
Here is an example SWOT analysis for Tesco – an ideal thought-starter and list of potential ideas
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Example SWOT Analysis for Disney
Here is an example SWOT analysis for Disney – an ideal thought-starter and list of potential ideas – great for students
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Sustainable Competitive Advantage in Marketing
Competitive advantage refers to the strategic edge that a business has over its competitors in the marketplace, allowing it to outperform them and achieve superior performance.
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A Guide to Market Analysis
Market analysis involves a systematic examination of market dynamics, including consumer preferences, purchasing behavior, and industry trends. By analyzing market data, businesses can gain a deeper understanding of their target audience, identify opportunities for growth, and anticipate potential challenges.
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What is Ambush Marketing?
Ambush marketing is a marketing tactic where a brand associates itself with a major event or a competitor’s marketing efforts without officially sponsoring the event or obtaining permission.
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