Main Direct Marketing Tools
The main direct marketing tools include emails, direct mail, SMS, telemarketing, direct response advertising, and other media channels.
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Approaches to Setting an Advertising Budget
Setting an advertising budget is a critical step in any marketing strategy. Without a clear budget in place, it can be easy to overspend or allocate resources inefficiently.
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What is the Central Creative Idea in Advertising?
The central creative idea is the core concept or message that forms the foundation of an advertising campaign.
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How Can Marketers Use Big Data?
With the advent of big data, marketers have an unprecedented opportunity to understand their customers on a deeper level and tailor their campaigns accordingly.
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Central and Peripheral Routes
There are two widely acknowledged routes to persuasion, the central and peripheral routes, which are important for communication strategies.
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The Elaboration Likelihood Model
The Elaboration Likelihood Model (ELM) is a psychological theory used to explain how persuasion works.
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Heuristic-Systematic Model of Persuasion
The Heuristic-Systematic Model (HSM) of persuasion is a theory that explains how people process information and make decisions.
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Consumer Attitudes and Beliefs
Consumer attitudes and beliefs are the perceptions or viewpoints that consumers have towards a product or service.
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The Extended Decision Process
The extended decision process involves several stages, from recognizing a need or problem to evaluating alternatives and finally making a decision.
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Top-of-mind, Aided, and Unaided Recall Metrics
Top-of-mind recall refers to the brands or products that come to a person’s mind instinctively when a certain category is mentioned. It is the first brand that pops into a consumer’s head without any prompting or cues
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