Market share is an easy metric to calculate provided you have access to unit and revenue sales. Here are some examples, and grab the free market shares Excel template as well.
Examples for Calculating Market Shares Find Out More...
Price premium refers to the brand’s price to the consumer relative to a key competitors price or relative to the average price charged in the marketplace. There are two ways to calculate price premium, depending upon whether or not we have access to market share information.
Price Premium Index Find Out More...
Did you know that market share is made up of three underlying components? The factors are share of customer, penetration share and usage index. Find out more!
Decomposing Market Share Find Out More...
Market share is a measure of how the brand/firm is performing relative to its competition.
Market Shares: Overview and Formulas Find Out More...
It should be remembered that the economic conditions and key business goals have changed substantially since the BCG matrix was initially developed in the late 1960s. As a result, a slight redesign of the matrix is probably required to make it more usable and logical to today’s business world.Design of the X axis/relative market shareThe
Modern Day Design of the BCG Matrix Find Out More...
What is the internal environment in marketing?The internal environment in marketing refers to components INSIDE the firm that are unique to the firm. An analysis of the internal environment is critical in the development of marketing strategy to ensure to ensure that the firm’s strategy is based upon its situation, resources and goals.Firms that do
Internal Environment Factors Find Out More...
The three components of the marketing environmentThe most appropriate marketing strategy for an organization will depend upon the marketing environment in which it operates. There are three broad categories of the marketing environment, which are:The internal environment,The micro environment, andThe macro environmentThe internal environmentThe internal environment refers to the organization/the firm itself. Using the strategic
Overview of the marketing environment Find Out More...
In addition to driving profits, pricing has a key role in the marketing mix and overall positioning.
The Role of Price in Marketing Find Out More...
What are the steps in the basic marketing process? As you probably know, the purpose of marketing activities is to create value for consumers and to deliver ongoing profitability (or other success metric) for the firm as a result. Marketing should be a win-win situation for both the firm (or organization) and its customers.Steps in
The Marketing Process Find Out More...
Here is a straightforward definition of marketing…Marketing is the delivery of customer value and satisfaction at a profitWhen you first start learning about marketing, you will notice that there are lots of different definitions. The above definition is a nice and simple one to start with – and it’s quite applicable for most profit-driven firms.From
A simple definition of marketing Find Out More...
