A trial refers to a first-time purchase by a consumer. This is where a consumer pays money for the product for the first time– either at the full rate or discount due to some form of sales promotion.
Trial in the ATAR Forecasting Model Find Out More...
This article highlights the various times that it will be necessary to modify the ATAR model and provides examples of how to achieve this accurately.
ATAR Variations: Different Business Models Find Out More...
Awareness is a measure of what proportion (percentage) of consumers (or other buying units) will become aware of the product – whether or not they buy it.
Awareness in the ATAR Model Find Out More...
Free download of the Excel template for the ATAR (awareness, trial, availability, repeat) forecasting model – designed for marketing forecasts.
Free Download: ATAR Model Excel Template Find Out More...
The starting point in the ATAR forecast is the number of buying units, which is sometimes a misunderstood term.
Buying Units in the ATAR Forecast Model Find Out More...
The ATAR forecasting model is generally used to help marketers forecast sales volumes, sales revenue and profit contribution, primarily for new products, but it can be used for any marketing campaign or project.
ATAR Forecast Model Formula Find Out More...
Get your free Excel tool for the multi-attribute attitude model – a helpful approach to improving brands as the model breaks down the consumer’s overall attitude into smaller, weighted components.
Multi-Attribute Attitude Model: Excel Template Find Out More...
Understanding what is the difference between primary and secondary demand is helpful for identifying growth opportunities in marketing.
Difference Between Primary and Secondary Demand Find Out More...
Market share is a key indicator of a brand’s relative competitive position, but do marketers always need to use this marketing metric?
Do I Need to Measure Market Share? Find Out More...
The terms of marketing metrics and analytics are often used interchangeably, but they do refer to slightly different concepts. Find out what they are and how they differ.
Difference between Marketing Metrics and Analytics Find Out More...
