Possibly one of the more troublesome issues to consider when using the ATAR model for forecasting new products is how the four basic components – awareness, trial, availability and repeat/rebuy – impact each other.
Interrelated ATAR Forecast Model Factors Find Out More...
We must take product cannibalization into account in our forecasts because the prime goal of the sales and profitability forecasts is to determine the future position of firm/brand based upon the inclusion of this new product into their product mix.
Product Cannibalization in Marketing Forecasts Find Out More...
Find out about the factors that impact the percentage of consumers that trial a product, which marketers can influence and drive.
Increasing New Product Trial Rates Find Out More...
Are you looking to improve brand awareness? Find a list of over 40 tactical ideas to enhance the awareness of your brand.
How to Improve Brand Awareness Find Out More...
Good question – but I’m guessing that some of you won’t like the answer – which is YES by the way. But why do I need to know anything about financial metrics, especially when there are lots of marketing metrics?
Do Marketers Need to Use Financial Metrics? Find Out More...
A financial forecast model for new products is simply one of the areas of evaluation for the go/no-go decision on whether or not to develop the product and take it to market.
Financial Forecasts in New Product Decisions Find Out More...
While there are numerous benefits of using the ATAR forecasting model for new products and marketing, there are also some limitations and cautions that you need to be aware of when using this approach.
Limitations of the ATAR Forecasting Model Find Out More...
The ATAR forecasting model is designed for marketing purposes. So let’s explore the key advantages and benefits of using this forecasting model for new products and marketing.
Benefits of the ATAR forecast model Find Out More...
As we know, the prime goal of marketing is to acquire and retain valuable customers. Therefore, our ability to introduce new products that are able to attract ongoing customer loyalty is a key goal.
Rebuy/repeat in the ATAR Forecasting Model Find Out More...
Availability refers to the extent that the new product is available to consumers through retailers, various direct channels and online.
Availability in the ATAR Forecasting Model Find Out More...
