Customers = a businessA fundamental truth is that a business only exists when it has customers, and for most businesses, the majority of their profits come from ongoing transactions with customers.Therefore, the goal of the marketer is to understand the key opportunities to maximize profitability for the firm (or the brand) over time, and often […]
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Is a marketing career easy?Sometimes students study marketing in a business course because it is perceived to be somewhat easier than more challenging and technical areas, such as economics, finance, and analytics.However, from the point of view of somebody has both practiced and lectured in the area of marketing, I would challenge this perception and
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Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix?To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.This Excel template has been pre-populated with the following list of possible BUSINESS STRENGTHS:Brand equityMarket shareCustomer loyaltyInnovation +
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Get the FREE Excel template for the GE-McKinsey nine-box matrix. Design your own ratings or use preset strength and attractiveness factors.
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Free template to allow you to run cross-tabs in Excel. Very simple to use and charts and cross-tabs are produced automatically.
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Making a business matrix has never been easier with the free Excel matrix template maker. Ideal for students and report writers.
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About the Customer Journey Map TemplateThis free customer journey map template is designed to quickly and easily build relatively detailed maps for multiple brand personas. Customer journey maps are an effective way of identifying how potential customers make their way to your brand and ultimately become loyal advocates.Download the free template here… customer-journey-map-Excel-templateThe template gives
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A sample SWOT analysis for Kellogg’s cerealsKellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry.However, they are facing interesting challenges of a declining market place as consumers become more time-poor, more health-focused, are eating out more, and have more
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Where does SWOT analysis fit into a formal strategic or marketing plan?The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and external marketing environment.In particular, we want to look at our assets and capabilities – what’s working
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In this example SWOT for Coca-Cola you will find 50+ ideas to help get you started.And while you’re here – also check out the Free SWOT Maker (Using Excel)Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully
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