Geoff Fripp, Author at - Page 20 of 53

List of Legal Factors for PESTLE

PESTLE, Analysis, Marketing Environment, Marketing Strategy, SWOT / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable legal factors for your PESTLE analysis.

List of Legal Factors for PESTLE Find Out More...

List of Technology Factors for PESTLE

PESTLE, Analysis, Marketing Environment, Marketing Strategy, SWOT / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable technology factors for your PESTLE analysis.

List of Technology Factors for PESTLE Find Out More...

List of Social Factors for PESTLE

Marketing Environment, Analysis, Marketing Strategy, PESTLE, SWOT / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable social factors for your PESTLE analysis.

List of Social Factors for PESTLE Find Out More...

List of Economic Factors for PESTLE

PESTLE, Analysis, Marketing Environment, Marketing Strategy, SWOT / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable economic factors for your PESTLE analysis.

List of Economic Factors for PESTLE Find Out More...

List of Political Factors for PESTLE

PESTLE, Analysis, Marketing Environment, Marketing Strategy, SWOT / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable political factors for your PESTLE analysis.

List of Political Factors for PESTLE Find Out More...

Introduction to PESTLE

SWOT, Analysis, Marketing Environment, Marketing Strategy / By Geoff Fripp

Letters of PESTLE represent the broad categories of a macro-environmental scan for marketing. PESTLE works with SWOT to help guide strategy. This article outlines the key role of PESTLE analysis.

Introduction to PESTLE Find Out More...

How to Use the Free BCG Matrix Template

Marketing Strategy, BCG Matrix / By Geoff Fripp

Using the Free BCG Matrix Excel TemplateThis page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website.Here is a how-to-use video for the free BCG Matrix, and please scroll down for the written step-by-step instructions.How to Use the BCG Matrix Template (Video)How to

How to Use the Free BCG Matrix Template Find Out More...

What is a subculture?

Consumer Behavior, Segmentation / By Geoff Fripp

One of the key external factors and influences in the study consumer behavior and marketing is culture and subcultures. As indicated by the word, a subculture is a subset of the overall culture.Let’s firstly check out the definitions of culture and subculture and how they are interrelated.What is culture in marketing?Here are three definitions of

What is a subculture? Find Out More...

Understanding Opinion Leaders

Consumer Behavior, Buyer Decision Process, New Product Process / By Geoff Fripp

Defining Opinion LeadersOpinion leaders are those people who are able to influence the purchase decisions of consumers. These consumers will view the opinion leader as having a strong degree of knowledge in regards to the product category or a good understanding of the social acceptability of a specific purchase.Generally, opinion leaders have more influence over

Understanding Opinion Leaders Find Out More...

Difference between Up-selling and Cross-selling

Customer Relationship Management, Promotion - Sales Promotion and Direct / By Geoff Fripp

Up-selling is changing the consumer’s decision from a lower priced product to a higher priced product. With cross-selling, we sell additional products or a greater volume of products to the same consumer.

Difference between Up-selling and Cross-selling Find Out More...