Product differentiation refers to the process of distinguishing a product or service from its competitors in the market. It involves creating unique features, benefits, or attributes that set a product apart and make it more appealing to customers.
The Importance of Product Differentiation in Marketing Find Out More...
Sales cannibalization refers to a situation where a company’s own products or services compete with each other for market share.
Understanding Sales Cannibalization in Marketing Find Out More...
Here are some thought-starter ideas for preparing a SWOT analysis for an airline, where you can pick and choose the ones that best suit your needs and analysis.
Example SWOT for an Airline Find Out More...
Product complexity refers to the level of intricacy or difficulty associated with a particular innovation. It can be categorized into three main types: technological complexity, usability complexity, and market complexity.
What Is Product Complexity in Adoption of New Products Find Out More...
Explore the five stages of innovation diffusion: awareness, interest, evaluation, trial, and adoption. Discover the characteristics and behaviors of each adopter group, including innovators, early adopters, early majority, late majority, and laggards.
What is Diffusion of Innovation? Find Out More...
Shrinkflation describes a marketing tactic where the size or quantity of a product decreases while the price remains the same. The main reason why brands use shrinkflation is to maintain their profit margins.
What is Shrinkflation? Find Out More...
Why Build Your Own Excel Cross-tab Template? The real question is why not? There are so many advantages of a tailored cross-tab tool, as opposed to the standard pivot table approach.
How to Make Cross-tabs in Excel Find Out More...
Find a list of some real-life examples of sales cannibalization, to get a sense of what it is and how cannibalization can impact a brand.
Sales Cannibalization Examples Find Out More...
Explore the key advantages of cost-plus pricing for businesses. This article outlines why this pricing method is considered simple, flexible, and effective in ensuring profitability, as well as its usefulness for businesses with large product lines.
Reasons to Use Cost-Plus Pricing Find Out More...
Discover the limitations of cost-plus pricing and its potential impact on your business. Learn about the key disadvantages, including a lack of consideration for competitive pricing, customer value, and profit maximization, among others.
Disadvantages of Cost-Plus Pricing Find Out More...
