Mystery shopping is a tool used in marketing research. It involves hiring individuals, known as mystery shoppers, to pose as regular customers and evaluate the quality of service provided by a business.
What is a Mystery Shopper? Find Out More...
Physical evidence embraces all corporate tangibles that customers perceive through their senses—sight, sound, touch, taste, smell. In essence, it forms the service environment in which the service is offered and delivered; setting the stage for the experience that is delivered.
Understanding Physical Evidence in the 7Ps Marketing Mix Find Out More...
As we know, brands are continually exploring strategies to maintain and increase their market share. One powerful strategy is a product line extension, where a brand leverages its existing reputation and customer base to introduce new products under the same umbrella.
The Role of Product Line Extensions Find Out More...
Find out more about the mains stages of the new product process and the different types of new product – plus what it takes to be successful.
Categories of New Products in Marketing Find Out More...
‘Slice of Life’ advertising is a style that aims to depict real-life situations and experiences in advertising campaigns. It focuses on capturing authentic moments that resonate with the target audience.
Slice of Life Advertising Find Out More...
The Halo Effect is a cognitive bias that influences our perception and judgment of a person, brand, or product based on a single positive trait or characteristic.
What is the Halo Effect in Marketing? Find Out More...
The TOWS Matrix is a tool used in strategic planning and decision-making. It provides a structured framework for analyzing an organization’s internal strengths and weaknesses in combination with their external opportunities and threats.
What is the TOWS Matrix? Find Out More...
A situation analysis is an assessment of the internal and external factors that impact a company’s ability to achieve its marketing objectives.
Situation Analysis in Marketing Plans Find Out More...
Explore how the unique characteristics of services marketing shapes the way businesses market services, by looking at intangibility, inseparability, perishability, variability, and heterogeneity.
What are the Unique Characteristics of Services Marketing? Find Out More...
Review an example SWOT analysis for a large chain of pizza stores. A great thought-starter for preparing a tailored SWOT.
Example SWOT Analysis for a Pizza Chain Find Out More...
