Qualitative research delves into the nuances of consumer behavior, unraveling the “whys” behind their actions, while quantitative research quantifies and measures data to uncover statistically significant patterns.
Cause marketing, also known as cause-related marketing, is a strategy where a company collaborates with a nonprofit organization or social cause to promote their products or services while simultaneously generating funds or support for the chosen cause.
What is Cause-Related Marketing? Find Out More...
Ambush marketing is a marketing tactic where a brand associates itself with a major event or a competitor’s marketing efforts without officially sponsoring the event or obtaining permission.
What is Ambush Marketing? Find Out More...
In this article we will delve into market demand and take a look at specific types of demand, such as full, overfull, declining,
negative, latent, and irregular.
Understanding the Different States of Market Demand Find Out More...
When we think of ‘products’ in a marketing context, the first things that typically come to mind are tangible items – physical goods that one can touch and feel. However, marketing is not confined to only these kinds of items.
What is a Product in Marketing? Find Out More...
This article provides a great introduction and overview paid, owned and earned media and how they need to work together for successful marketing communications.
What is Paid, Owned, and Earned Media? Find Out More...
Psychographic segmentation is a market segmentation method where potential customers are grouped by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles.
Psychographic Segmentation in Marketing Find Out More...
Focus groups are a powerful tool that marketers can use to gain valuable insights into consumer behavior and preferences. By leveraging the collective wisdom of a small group of individuals, marketers can make more informed decisions and develop more effective marketing strategies.
How to Run Focus Groups in Marketing Find Out More...
This article provides a simple overview of the segmentation, targeting, differentiation and positioning process in marketing – which is a fundamental component in any marketing strategy.
Understanding Segmentation, Targeting, Differentiation, and Positioning Process Find Out More...
When considering consumer behavior and how and why consumer make decisions, marketers will sometimes consider aspects of psychoanalytic theory and personality types and traits to help provide insights into individual motivations and drives.
Psychoanalytic Theory of Personalities Find Out More...
