What is Brand Storytelling?
Brand storytelling is the practice of using a compelling narrative to communicate the values, mission, and essence of a brand to its audience.
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Understanding Product Placement
Product placement is a marketing strategy where branded products or services are featured within the content of a show, movie, game, or any form of media.
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What is the Role of a Logo?
A logo is not just a symbol; it’s the face of a brand, the visual embodiment of its identity, values, and promises.
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What are Slotting Allowances?
Slotting allowances, also known as slotting fees, are fees paid by manufacturers to retailers as a kind of compensation for the shelf space allocated to their products.
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What is Push Money?
Push Money, often referred to as “SPIFF” (Sales Promotion Incentive Fund), is a form of incentive or bonus offered to sales employees or channel partners to motivate them to prioritize the promotion and sales of specific products or services.
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What is Non-Store Retailing?
This article provides an overview of non-store retailing, offering insights into its forms, impact on consumer behavior, and strategies for success.
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The Main Roles of Product Packaging in Marketing
Product packaging is much more than just a protective covering for products. It serves as a crucial marketing tool that can influence consumer perceptions, behaviors, and purchasing decisions.
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What is Co-Branding?
Co-branding, also known as brand partnership or brand alliance, involves the collaboration of two or more brands to create a unique product or service that leverages the strengths and attributes of each brand.
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What is Product Differentiation?
Product differentiation refers to the unique attributes and features that distinguish a product from its competitors.
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Difference Between a Family Brand and an Individual Brand?
A family brand represents a collection of related products or services under one overarching brand identity, while an individual brand stands alone, representing a single product or service.
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