Channel conflict occurs in a distribution channel when there’s a clash of interests among channel members. This conflict typically arises when manufacturers bypass the traditional distribution channels and sell their products directly to consumers, often at lower prices
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What is the Main Role of Wholesalers? Wholesalers act as intermediaries between manufacturers and retailers, bridging the gap in the distribution process. Their primary function revolves around purchasing goods in bulk from manufacturers and selling them in smaller quantities to retailers.
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Simulated market testing is a research method where businesses to gauge the potential success of products or strategies in a controlled environment, minimizing risk and maximizing insights.
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In simple terms, stimulus generalization is when consumers react in a similar way to different but similar stimuli.
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Idea generation is the exploration of new concepts, solutions, and product features that have the potential to address unmet consumer needs or capitalize on emerging opportunities.
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Product labeling serves as a interface between brands and consumers, offering vital information that guides purchasing decisions and fosters transparency. From nutritional information to sustainability claims, the label on a product is a powerful communication tool that can influence consumer perceptions and choices.
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Individual branding, also known as multi-branding, is a strategy wherein each product a company offers has its own unique brand identity. Unlike family branding, each brand stands alone without being visibly connected to its parent company or other products in the brand portfolio
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Comparative advertising involves directly comparing the features or prices of one product or brand with those of another.
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Brand storytelling is the practice of using a compelling narrative to communicate the values, mission, and essence of a brand to its audience.
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Product placement is a marketing strategy where branded products or services are featured within the content of a show, movie, game, or any form of media.
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