The details on the analysis approach to the BCG matrix have been expanded to the full menu – or use the search box.
About The Author
Geoff Fripp
Geoff Fripp is a highly experienced marketing lecturer, a published textbook author, and has had an extensive corporate career in marketing. He has taught marketing at all levels for more than 20 years across ten different Australian universities, and has held senior marketing roles at six firms, primarily in the financial services sector.
Related Posts
Value Proposition
A value proposition is the overall package of perceived value (that is, key benefits less costs) offered by a product (or by a firm or…
What is a SWOT analysis?
Using a SWOT analysisA SWOT analysis is an analytical method used to identify and understand both the internal and external factors which have an impact…
Example SWOT for 7-Eleven
This SWOT example for 7-Eleven convenience stores is designed to help you understand and structure a SWOT analysis. It is ideal for university assignments or…
Example SWOT for 3M
This example of a SWOT analysis of 3M is designed to help you understand how to prepare an structure a SWOT for strategic input.ContentsCompany Overview…