A List of Possible Strength Ideas for SWOT Analysis

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Remember that there is a free SWOT maker Excel template available on this site.

List of Possible CAPABILITY-BASED Strengths for a SWOT Analysis

  • Ability to leap-frog competitor’s technology
  • Ability to predict future trends
  • Access to a customer database
  • Adaptive to change
  • Good identifier of market insights
  • Effective new product development process
  • Effective use of marketplace data
  • Efficient logistics system
  • First-mover skills
  • Good speed-to-market
  • Good understanding of the market
  • High marketing effectiveness
  • High service levels
  • Highly agile
  • Highly automated systems
  • Highly innovative
  • IT/software expertise
  • Low-cost logistics system
  • Manufacturing expertise
  • Ongoing patent protection
  • Ownership of key patents
  • Propriety market modelling
  • Propriety software
  • Sophisticated marketing-mix models
  • Strong R&D expertise and team
  • Strong technical expertise
  • Successful international expansion
  • Valuable customer database information

List of Possible FINANCIALLY-BASED STRENGTHS for a SWOT Analysis

  • Beneficial economies of scale
  • Consistent growth in revenue
  • Easy access to capital and funding
  • Highly cost efficient
  • High profit margins
  • Low cost structure
  • Relatively low cost of capital
  • Solid financial reserves
  • Stable cash flows
  • Strong profitability levels

List of Possible CULTURE-BASED STRENGTHS for a SWOT Analysis

  • Effective sales and service culture
  • Focus on internal marketing
  • Good corporate culture
  • High quality staff
  • Highly motivated staff
  • Low staff turnover
  • Staff flexibility
  • Strong service levels
  • Strong staff skills and expertise
  • Team-based culture

List of Possible CUSTOMER-BASED STRENGTHS for a SWOT Analysis

  • Attracting many new customers
  • Clear segments targeted effectively
  • Clear brand personas identified
  • Clear value proposition
  • Close to the customer
  • Effective CRM program
  • Effective niche marketer
  • Good fit to customer’s needs
  • Good understanding of the customer journey
  • Great customer experience delivered
  • Growing customer lifetime values
  • High level of customer loyalty
  • High levels of customer satisfaction
  • High share of target markets
  • Stable customer expectations
  • Strong customer relationships
  • Strong market share
  • Strong net promoter scores
  • Strong overall customer equity
  • Strong share-of-customer
  • Targeting price inelastic markets

List of Possible PRODUCT-BASED STRENGTHS for a SWOT Analysis

  • Broad product range
  • Clearly differentiated products
  • Easy-to-use products
  • Great value products
  • High quality products
  • No real product gaps
  • Product leadership
  • Successful product line extensions
  • Superior product design
  • Unique product features

List of Possible MARKETING-BASED STRENGTHS for a SWOT Analysis

  • Analytical marketing approach
  • Attractive store design/layout
  • Broad sales area coverage
  • Clear market positioning
  • Clear marketing strategy
  • Clearly defined and successful strategy
  • Continued strategic success
  • Customer-centric strategy
  • Easily able to generate publicity
  • Global coverage and reach
  • Good local market knowledge
  • Highly convenient locations
  • Highly effective sales team
  • In markets with stable price levels
  • Interesting and engaging marketing communications
  • Large sales team
  • Lots of key locations
  • Multi-channel success
  • Ongoing marketing success
  • Operating in growing markets
  • Proven track-record of performance
  • Reaching emerging market segments
  • Strong relationships with influencers
  • Strong value proposition
  • Success in entering new markets

List of Possible BRAND-BASED STRENGTHS for a SWOT Analysis

  • Able to charge a price premium
  • Broad market appeal
  • Clear brand associations
  • Clear positioning
  • Consumer “love” for the brand
  • Growing brand equity
  • High brand awareness
  • Perceived as the market leader
  • Positive attitudes to the brand
  • Seen as having strong corporate social responsibility
  • Strong brand consistency
  • Strong brand equity
  • Strong international brand
  • Strong market share
  • Successful brand extensions
  • Successful multi-brand strategy
  • Usually the preferred brand

List of Possible DIGITAL-BASED STRENGTHS for a SWOT Analysis

  • Digital marketing expertise
  • Easy-to-use apps
  • Engaging website
  • High ratings on review websites
  • Lots of social media likes/followers
  • Online advertising expertise
  • Strong relationships with online “influencers”
  • Strong relationships with media
  • Strong social media engagement
  • Success in creating engaging online content
  • Success with online comparison websites
  • Successful online sales channel

List of Possible CHANNEL-BASED STRENGTHS for a SWOT Analysis

  • Broad channel access
  • Effective online channels
  • Established strategic alliances
  • Good bargaining power with retailers
  • Good bargaining power with suppliers
  • Good outsourcing partnerships
  • No channel conflict
  • Sought after channel partner
  • Strong franchisee relationships
  • Strong retailer relationships
  • Strong supplier relationships
  • Well regarded in the industry

List of Possible COMPETITOR-BASED STRENGTHS for a SWOT Analysis

  • Cost leadership advantage
  • Limited competitive set
  • Limited emerging new entrants
  • Limited price-based competition
  • Limited substitute competitive products
  • Recent acquisition of key competitors
  • Significant barriers to entry to the market
  • Stable competitive landscape
  • Weak existing competitors

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