While both CSAT and CSI are used to gauge how well a company is meeting customer expectations, they differ in scope, methodology, and purpose. In this article, we explore these differences to give you a good basic understanding for your marketing toolkit.
In this article, we will look at the relationship between a brand’s value proposition, their unique selling proposition (USP), and the brand’s positioning. These are three interrelated concepts that consumers rely upon when making their choices and decisions.
Treacy and Wiersema’s Value Disciplines model is a strategic framework that outlines three distinct paths for companies to achieve market leadership.
Treacy and Wiersema’s Value Disciplines Model Find Out More...
Self-actualization can impact consumer decisions by influencing the prioritization of products or services that align with personal growth, values, and well-being.
Peripheral cues are factors that, though seemingly unrelated, can significantly influence consumer attitudes and decisions. These can include elements like music, colors, emotional appeals, celebrity endorsements, humor, or even the overall attractiveness of an ad.
Net Promoter Score (NPS) is a highly popular loyalty metric that companies use to gauge how likely their customers are to recommend their products or services.
Net Promoter Score vs. Customer Satisfaction Find Out More...
Porter’s Generic Strategies are a set of strategic models developed by economist and Harvard Business School professor Michael E. Porter. These strategies are used by businesses to gain competitive advantage and achieve better performance in the marketplace.
Whether you’re considering a change or just starting out, find out whether a marketing career is right for you.
Is a Marketing Career the Right Fit for You? Find Out More...
Probability sampling is a method where every member of a particular group or population has an equal chance of being selected for a marketing research study.
Simply put, big data refers to the enormously large amounts of data collected every day, which can be analyzed to reveal patterns, trends, and associations.
